Personal Interests, Attitudes & Values Assessment

What is it that causes you to move into action?

What are the drivers of your behaviour?

What activities, careers and conversations inspire a “passion” within you, causing you to want to become involved?

The Personal Interests, Attitudes and Values™ assessment measures the WHY of your actions, leading you to understand what drives your behaviour and the attitudes that move you into action.

What is an Attitude?

While psychologists have identified many lists of values, there are certain values that seem most appropriate to the business and career environment. The Personal Interests, Attitudes and Values™ assessment measures the relative prominence of six basic motives in personality: Theoretical, Utilitarian, Aesthetic, Social, Individualistic and Traditional.

This classification is based on Eduard Spranger’s book, “Types of Men,” written in 1928. In 1931, Gordon W. Allport and Philip E. Vernon developed an assessment to measure the traits postulated by Spranger. The assessment, called the “Study of Values,” has been widely used to provide insights into the motivation of a given individual. These insights apply equally to men and women, as Allport’s research indicates successful women and successful men have similar values and goals.

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The Six Attitudes

• Theoretical: A passion to discover, systematise and analyse; a search for knowledge and truth.

• Utilitarian: A passion to gain a return on their investment of time, resources and money.

• Aesthetic: A passion to experience the impressions of the world and achieve form and harmony in life; self actualisation.

• Social: A passion to eliminate hate and conflict in the World and to help others in becoming all they can be.

• Individualistic: A passion to achieve position in Society and to use that position to affect and influence others.

• Traditional: A passion to seek out and pursue the higher meaning of life and achieve a system for living.

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The Assessment

The Personal Interests, Attitudes and Values™ assessment measures the relative prominence of the six basic attitudes, interests or motives.

Attitudes and values help to initiate our actions, and are sometimes called the hidden motivators because they are not always readily observed. The assessment identifies these motivating factors and attitudes and can, for example, help a manager to uncover the intrinsic motives of members of his/her team, and so allows them to understand exactly what motivates each of his/her team members.

A New “Valuing” of Life

Once you know the attitudes that drive your actions and those of the people around you, you will immediately be able to understand the causes of conflict. You will understand and appreciate your relationships as you recognise the attitudes of other people. You will see how their attitudes might interact with your own.

The Personal Interests, Attitudes and Values™ assessment is defined in detail in the User Manual which is available for download here.  PIAV User Manual

Personal Interests, Attitudes and Values™ report                    Sample Report

A person's performance can be directly related to their personal interests, attitudes, values and beliefs. This report allows individuals to understand how values affect their choices, and so provides purpose and direction in their lives. The most common use is within a selection system, resolving conflict or intervention.

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